On the left side of the cover, next to the parental advisory label, it reads "Volume One Number One" Of Red", the fictional magazine from Carti's Opium imprint. The cover is based on and pays homage to a cover of late 70s punk-rock magazine Slash featuring David Vanian of the Damned. The cover is a black and white image of Carti with a white outline and the word Red in large red letters on the top of the cover. It was designed by Jung "Art Dealer" Chung. On December 22, 2020, Carti announced the cover art for Whole Lotta Red via social media. The album features production by Pi'erre Bourne, Art Dealer, Outtatown, Star Boy, F1lthy, Juberlee, Richie Souf, Maaly Raw, and Wheezy, among others, all of whom help deliver a contemporary trap sound. His bars bounce among synthy, fractured beats from various producers, the end result showcasing how comfortable he is toeing the line between riveting and repetitive". He opts out of being a traditional lyricist and instead acts a conductor of fun. Latesha Harris of NPR also noted how Carti trades in his baby cadences for a more aggressive sound, as he "continues with his signature unearthly sound. Instead, as noted by Hypebeast's Nicolaus Li, the album contains a "frenetic vocal styling that. Whole Lotta Red sees Playboi Carti showcase "a unique depth that has developed since the release of Die Lit", with him minimizing the use of his "baby voice". It was the highly anticipated follow up to Die Lit. The album was executively produced by Kanye West. On December 21, Carti announced the cover art, release date, and pre-orders for merchandise on his social media accounts. DJ Akademiks posted on Twitter and mentioned on a livestream that the album was to be released Christmas Day and would be executive produced by Kanye West he mentions in both the stream and Twitter that he "nearly sold his soul" to obtain said information. He also tweeted at Post Malone and Pharrell Williams. In the following days, Carti announced collaborations with several other rappers including Kanye West, Kid Cudi, Travis Scott, and Future. The same day, in a GQ profile, he called the album "alternative" and "psyched out". On November 23, following a social media hiatus, Carti posted on his socials, blurry photos of himself, while revealing that the album was turned in to his label. In May, Carti was featured on the track " Pain 1993", from Drake's mixtape, Dark Lane Demo Tapes, which continued his use of the "baby voice" and became his first top ten hit on the US Billboard Hot 100, peaking at number seven on the chart. The song was noted for Carti's usage of the aforementioned "baby voice". On April 14, 2020, Carti tweeted the cover to " Meh", which was released as a single two days later. In June 2019, he revealed in an interview with The Fader that he began recording Whole Lotta Red towards the end of 2018, recording at DJ Drama's Means Street Studios in Atlanta and at his own home. Several other songs would go on to leak via YouTube and SoundCloud as well, reportedly causing Carti to remake the album. "Pissy Pamper" also reached number one on Spotify's US Viral 50 before being removed. Later that month, a song titled " Pissy Pamper" with Young Nudy leaked and went viral on social media platform TikTok. In May 2019, he featured on " Earfquake", the lead single of Igor by Tyler, the Creator with fans noting his "baby voice". In March 2019, during an interview with GQ, Carti said that Virgil Abloh would be the album's creative director. In November, he performed unreleased songs at a concert in Seattle. In August 2018, following the release of Carti's debut studio album, Die Lit, a video surfaced of him discussing his next album and calling it Whole Lotta Red. The album debuted atop the US Billboard 200, earning 100,000 album-equivalent units of which 10,000 were pure sales, becoming Carti's first US number-one album. Whole Lotta Red received mostly positive reviews from music critics. Production was also handled by Carti's frequent collaborator and producer Pi'erre Bourne, along with Maaly Raw, Wheezy and F1lthy, among others. The album was executive produced by West, who also appears on the song " Go2DaMoon". The album consists of 24 tracks and features guest appearances from Kanye West, Kid Cudi, and Future. Work on the album commenced in late 2018 and concluded in November 2020. It was released on December 25, 2020, by Interscope Records as well as ASAP Rocky's AWGE label. Whole Lotta Red is the second studio album by American rapper Playboi Carti.
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